The ability to shape how others perceive you is a critical leadership competency.
Impression management involves intentional communication, professionalism, and consistency in behavior. Leaders who master this skill establish credibility, influence outcomes, and foster meaningful connections by aligning their actions with the expectations of their role and organizational culture.
Practical Exercise: The “3C Impression Check”
Before entering any important interaction (meeting, presentation, or conversation), quickly assess and adjust your impression using the 3Cs:
Clarity – Am I communicating my message with confidence and purpose?
- Example: Ensure your key points are well-structured and easy to understand.
Consistency – Do my words, actions, and body language align?
- Example: Maintain steady eye contact, an engaged posture, and a calm tone.
Credibility – Am I demonstrating the professionalism and integrity expected in this role?
- Example: Be prepared, follow through on commitments, and present yourself with confidence.
Action Step: Before your next leadership interaction, use the 3C Impression Check to ensure you are shaping the perception you intend.